![]() Your sweet spot is discovered through active contemplation, not passive reflection. Here are a few of the key insights I gained about finding your sweet spot: To find your sweet spot, you must act first and sort later. In Louder Than Words, I shared the stories of several people who had navigated to a place of effectiveness over the course of their career, and some of the lessons they’d learned along the way. They may be great students of the marketplace or their customers, but they have failed to be great students of themselves. However, in the flurry of busyness, many people never stop to consider the patterns present in those moments when they have delivered extraordinary results. It’s a unique kind of value that they become known for, and that others seek out. It’s not necessarily a specific job or task, but rather a mode they go into that separates them from the pack. It’s comprised of the situations and activities where they are maximally effective, and where they create the most unique value for their effort. Having worked with and interviewed hundreds of professionals, I’ve come to believe that each person also has a “sweet spot”. Hitting squarely on the sweet spot provides you with the maximum return for your effort. If you hit a ball with the sweet spot of your club, racket, or bat, it will travel a far greater distance than if you strike it even marginally off the mark. It does not store any personal data.If you’ve ever played golf, tennis or baseball, you’ve probably heard the phrase “sweet spot”. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Download our e-book, Six Steps to Building a Content Inc. Get a super-simple template for identifying the sweet spot for your Content Inc. business. This is where your content tilt comes into play. But since many people might have similar skills and interests, you will need to determine how to make your content stand out from the competition. Next stepsįinding your sweet spot is a great start. He also travels around the country doing road shows that are exclusively sponsored by Kalmbach Feeds. From there, Andy’s The Chicken Whisperer platform spread like wildfire, branching out into a book, a magazine (with over 60,000 subscribers), and a radio show, which has now run for over five years and has amassed more than 20,000 weekly subscribers. Andy was interviewed by the local CBS affiliate, which was picked up by Atlanta’s major newspaper, The Atlanta Journal Constitution. The club met several times a month, and as it grew, local media started to take notice.
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